There are no automation options and you can only contact the people whose phone numbers you have in your phone.

There’s not much business owners can do with regular WhatsApp messenger, however. You can make voice and video calls via the app (not via the browser though). Give it access to your phone contacts and you can chat with the ones that also have a WhatsApp account. It’s freely available for both Android and iOS, and like other messaging apps, offers one-to-one chats and groups. The regular WhatsApp app is made for personal communication. Let’s go over the three options so you see for yourself which one is best for you.Īt a Glance: The Main Differences WhatsApp Messengerġ user, 2 devices max (1 phone, 1 desktop)Īutomated messages (chatbots, transactional)Ĭreate but not participate in group chats However, it’s important to choose the right type of WhatsApp account for your business size and needs. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. People are much more likely to open a chat message as soon as it chimes in than an email. It lets you reach your audience directly on their mobile devices. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. So can businesses use WhatsApp? Yes - and not only can they use it, they should use it. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. They are three different tools, aimed at different users. If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial.

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